Well, they seem to be centered around the debate between MS Office and OpenOffice.org. I mean, look how that article is started:
It’s safe to say that Microsoft’s Office is the mostly widely used office suite in the enterprise today. There are of course excellent challengers such as OpenOffice that we at Novell champion, but the numbers tell us that Microsoft Office is the market leader.
#1. We know where that's going, and #2, they go from there later on in the article to compare MS Office 2003 with MS Office 2007, and the effect of each on the consumer.
Hello, why are we even discussing these things, when MS doesn't own MS Office any more? How is that going to impact future customers of Novell, and the goals that are being discussed in the article for the consumer? They are also unclear as to their aim with an office suite for Microsoft (as Linux is hardly mentioned at all throughout the article; it appears to be mostly MS/Windows-centric). Are they saying they want to support MS Office for their business deployment applications, or something more open, such as OpenOffice.org? What do they want?
I can see that they think ZENworks would be a good deployment for business applications, but for who/what? Microsoft applications, or Linux?